We don't follow hype of going or being "green". Instead, we've looked into the future and see the world being transformed by millions of everyday activists who are rooted in love.
Here, we bring this future of activism into the present, to press us toward creating daily lifestyles of practical, tangible, relational and compassionate action. Because real change is found in the simple, everyday action of people just like you.
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This is a great example of how good design thinking can make things better for users and the planet. With a simple rethinking of the ink container, this pen can hold more ink for longer use. Longer use of a single pen means not using other pens, and saving plastic. Smart design.
(via gregmelander)
Wait wtf, why does no one do this.
This is amazing! Why has nobody thought of actually doing this already? It’s interesting to see how the obvious is often...
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