We don't follow hype of going or being "green". Instead, we've looked into the future and see the world being transformed by millions of everyday activists who are rooted in love.
Here, we bring this future of activism into the present, to press us toward creating daily lifestyles of practical, tangible, relational and compassionate action. Because real change is found in the simple, everyday action of people just like you.
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This is a great example of how good design thinking can make things better for users and the planet. With a simple rethinking of the ink container, this pen can hold more ink for longer use. Longer use of a single pen means not using other pens, and saving plastic. Smart design.
(via gregmelander)
This is a really great idea but I doubt you could get companies to go for it… Economically it tends to be better to make...
NOW THIS IS DOPE
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